The National Center for Culture and Arts (NCCA) was implemented the "Livelihood Development Impact Bond project" Funded by the Near East Foundation. This project aims to address critical societal issues, particularly gender-based violence (GBV), early marriage, and child protection, through the innovative use of interactive theatre. Led by the National Interactive Theatre Troupe (NITT), the project involves the production and touring of an interactive play titled "Suad's Beauty Salon."
Over a period of three years, the project is conducting a plays of 57 performances across various communities in Jordan, targeting men, women, and adolescents, with the overarching goal of raising awareness and promoting dialogue on these pressing issues.
The primary goal of the Livelihood Development Impact Bond project is to increase awareness among beneficiaries regarding the risks of GBV and child protection, while fostering improved dialogue within target communities through interactive theatre activities. By engaging audiences with relatable storylines and facilitating discussions after each performance, the project aims to initiate important dialogues about the root causes and far-reaching impacts of GBV and women's empowerment on family dynamics and community cohesion.
The impact of the project on society is significant, as evidenced by the ongoing success in achieving its objectives and engaging diverse demographics across Jordan. By reaching for now over 1,450 beneficiaries through performances, the project is fostering greater awareness and understanding of GBV, early marriage, and child protection issues. Furthermore, the interactive nature of the theatre approach is facilitating meaningful dialogue and empowering individuals to become advocates for change within their communities. Ultimately, the project serves as a catalyst for social transformation, laying the groundwork for continued efforts to address and mitigate the effects of these pressing societal challenges.
